Recently, there have been a number of online town plumbing bathroom closure, leading enterprises, such as the operation of funds difficult rumors. To understand the actual situation of enterprises, Kaiping City Industrial and commercial departments of town water, sanitary ware companies were visited the investigation, confirmed rumors that part of the false. However, the survey also reflects that this year, the bathroom industry due to the impact of multiple factors, the development of the water industry has indeed suffered a dilemma.
Industrial data is not bad in the first half
According to the industry and Commerce Department is not completely statistics show that the town is engaged in plumbing sanitary industry market players a total of 2330, compared with the same period last year increased by 30%. Industrial capital amounted to 932 million 260 thousand yuan, the average amount of funds for 357 thousand yuan, employing more than 5 people. Among them, 1521 households for the self-employed, the amount of funds for 5671 million yuan, accounted for 6.1% of the total funds industry; 795 home limited liability company, the total registered capital is 87455 million yuan, about accounted for 93.8% of the total funds industry. This data is not included with the plumbing sanitary industry related business users, such as hardware processing, hardware accessories data. As of August 17th this year, the town plumbing bathroom industry canceled 74 households, of which 2 enterprises, with the same period last year. It is understood, since the beginning of this year, Shuikou Town abnormal from the market, avoiding the debt "business households, 10 households, including four enterprises, registered capital of 100 million yuan more than a.
The first half of 2014, Shuikou bathroom plumbing industry output value to 52.5 billion yuan, and 2015 on half of the industrial output value rose to 58.9 billion yuan, an increase of apparent; industry export value from the point of view, last year half a year for $457 million, this year's data increased to $4.93 billion, exports also increased.
Industrial development faces many difficulties
After the survey found that the development of plumbing and sanitary ware industry faces a lot of problems.
The first is the lack of awareness of innovation. Industrial innovation system construction is not perfect, a small number of high level of public service platform and enterprise engineering and technology center, lack of finance, design, such as supporting platform, service capabilities provided by the government for the innovation of small and medium-sized enterprises is obviously inadequate. Product homogeneity phenomenon is obvious, enterprise independent innovation ability is not strong, hinder the industrial economic efficiency maximization, restrict the further improvement of brand value. Product development in order to imitate the main, weakened the competitiveness, there are still some enterprises to take the road of low price competition, can not really consolidate the market share of enterprises. In the visit of 9 companies, only 1 have a patent, most companies do not attach importance to intellectual property.
At the same time, the town plumbing and sanitary enterprises are mostly labor-intensive enterprises. In recent years, with the continuous improvement of labor costs, the cost of enterprises gradually increased. Moreover, most of the funds are very tight. These enterprises most in monthly or quarterly checkout of sales and production, this year by the impact of domestic and international environment, the slow return of funds, manufacturers, suppliers, distributors and stable "of" triangle debt situation is broken, resulting in part of enterprise funds Lianduanlie situation. Banks and other financial institutions for loans more stringent and cautious, tightening part of the credit, resulting in some enterprises can not get loans, affecting the normal operation.
In addition, enterprises lack of brand marketing strategic thinking. Plumbing Plumbing companies are mostly low-end business model, the registered trademark manufacturers do not pay attention to brand promotion. Enterprises visited, more than 90% of the enterprises do OEM production, only a small number of large enterprises in the recent changes in marketing strategy, pay attention to brand building. Some enterprises legal consciousness is weak. False propaganda situation is more common, trademark infringement cases have occurred.
Today, e-commerce has become a means of sales of many large enterprises, however, in the bathroom plumbing business, the development of this area is lagging behind. Most business operators believe that the network sales to retail, and its mass production mode is not consistent.
Leveraging "Internet plus market"
According to the survey results, Kaiping City Industrial and commercial departments suggestions for Shuikou plumbing equipment and sanitary ware industry development gives a purification market environment, strengthen financial support; increase efforts to foster brand, improve the awareness of brand strategy; to implement the industrial favorable policies, improve the specific rules for the operation; optimize market access mechanism, help enterprises transformation and upgrading; step up publicity efforts to foster, to create large bathroom base.
In addition, to further develop the planning and construction of water China sanitary city, to create "sales platform Internet plus bathroom industry". With the aid of the state vigorously support the development of "Internet plus" opportunity, the government should encourage and assist enterprises to actively develop e-commerce, guide enterprises to change the thinking, using the advantages of Internet marketing platform interconnection, and actively expand sales channels, expand the scale of sales, to build a powerful Chinese sanitary ware industry e-commerce sales platform.